Barron Trump, son of President Donald Trump and first lady Melania Trump, has entered the beverage business with the launch of Sollos Yerba Mate Inc., a company focused on premium bottled drinks. The new venture marks one of his most visible steps into private business as he begins building a profile outside politics and public family appearances.
According to company disclosures, Sollos Yerba Mate Inc. is positioning itself in the growing wellness beverage market, with products aimed at consumers seeking alternatives to coffee and sugary energy drinks. Barron said the idea came from his personal interest in health and wellness, with the brand designed to reflect those priorities while appealing to a broad mainstream audience. Regulatory filings with the U.S. Securities and Exchange Commission show the company has already secured $1 million through a private placement, giving the startup early financial backing before its official market debut. Yerba mate, a caffeinated herbal tea widely consumed in South America, has gained increasing popularity in the United States as demand rises for functional drinks with natural ingredients.
Analysts note that while high-profile family names can generate early attention, the beverage industry remains highly competitive, with many celebrity-backed brands struggling to maintain long-term momentum. The company’s leadership reportedly includes experienced professionals from the beverage and consumer products sectors, though no launch date has yet been announced. Barron has continued to keep a relatively low public profile while balancing business interests and studies linked to New York University, where reports suggest he is currently connected to coursework in Washington, D.C., while remaining close to family in the capital.
